Making A Successful Ecommerce Website (Part 2)

Making a successful ecommerce website (Part 2)

Setting Up And Launching Your Ecommerce Website

After we have tackled the basics and everything else you need to know about ecommerce in our previous article, it is now time for us to have an insight on setting up and launching an ecommerce website. In this article, we will discuss all the steps and processes involved in successfully launching the said website.
If you’re venturing out on an online business, setting up and launching your own ecommerce site is among the most profitable moves that you can ever think of. Convenient and easy to setup without the need to spend more on overhead expenses, ecommerce websites are a growing trend in the today’s continually expanding market.

Launching an ecommerce website of your own is not as hard as it sounds. In fact, it is pretty easy. Below is a step-by-step guide on how you can successfully set up your ecommerce website.

  • Price – Taking into account how much your products cost is very crucial. Too low and it will be very challenging to reach a good ROI; too high and it will be a little difficult to make sales.
  • Margin – Before permanently venturing out on a particular product, make sure that you have knowledge about its margins very well. A lot of products being sold online typically has a margin of 30% – 35%, depending on your chosen industry.
  • Local Availability – Are your products easily available in physical stores? If so, that means that your products are locally available. In ecommerce, selling a product that is not easily found locally is a great strategy in making your online business a success. Many customers opt for shopping online when they can’t find what they’re looking for in local stores.
  • Shipping Size and Weight – Among the biggest trends and promotions that consumers like is free shipping. They want it and they will most likely expect it when purchasing a product that is a little costly. Consider your shipping size and weight when choosing a product to sell, as bigger and heavier products come with expensive shipping costs and most customers will find that a down low.
  • Passion – Last but definitely not the least, doing something you love is always huge part of your success. So when choosing a product to sell, consider how inclined you are in the industry. Remember that starting up an ecommerce website will come with various obstacles and being passionate about what you do will play a key role in keeping your head in the game and motivated at all times.

Step One: Choosing the industry and the products to sell

The first step in setting up an ecommerce website is crucial. Choosing the product to sell on your online store will have a huge impact on whether or not your ecommerce business is going to be a success. In selecting the products to sell, you may want to consider the following factors:

Step Two: Finding the right manufacturer

After having decided on what products you will be selling, the next step is finding the right supplier. There will be a number of different suppliers out there who manufacture the same products, so it will be ideal to have a list of each. From the list, start reaching out to each one of them and let them know about your interest on reselling their products, but be mindful that some of these manufacturers may not accept to work with a business that is just starting out as they don’t have access to any past track record of sales. The idea here is to find a manufacturer that doesn’t require intimidating application requirements.

Step Three: Creating the website

Before launching an ecommerce website, you must first choose an ecommerce platform that you are going to use. An ecommerce platform will take care of all the products, order processing, checking out, and other processes involved in an ecommerce website. There is a wide array of different ecommerce platforms to choose from, and these platforms come with a number of different features that will suit the needs of your website.

Note that most ecommerce platforms are already set which will give you the advantage of starting up on your own site as easily and quickly as possible. If by any chance, you are in need of a platform that you can have total control over, then there are also some ecommerce platforms that are more technical which allow you to have a sway on appearance and functionality.

Choosing platforms like Shopify will get all the work done needed for you to launch your website. However, if you’ve chosen an open source platform, you will have to choose domain name and server host for your brand. Additionally, ecommerce websites also need SSL (or Secure Socket Layer) certificates which encrypt personal and sensitive information, such as credit card numbers and personal data. To fulfill that part, you will will need a web hosting service. There are many different web hosts out there that will allow you to register your own domain name at an affordable price. Find one that you think will work best for you.

After successfully choosing a platform, we move on to finalizing your brand’s logo and web design. This may seem like a simple task, but can be very crucial. Your brand logo and web interface will have a huge impact on how often customers will visit and purchase from your site. While many usually spend thousands of dollars on hiring web designers that custom design their websites, you can still achieve a functional and aesthetically pleasing ecommerce site while minimizing start-up costs. Here are a few tips you can follow:

  • Purchase a web template online – many online marketplaces such as ThemeForest and TemplateMonster offer thousands of different themes or templates that you can buy at affordable prices. These sites also have pre-made templates compatible with online platforms such as Shopify, and the like.
  • Purchase your brand logo online – as mentioned earlier, hiring professionals to do your own logo can cost lots money. To save up, you can opt for logos that are readily available for purchase. Like web templates, logos are also widely sold in different websites like 99designs and LogoInn in different prices that will surely meet your budget. Keep in mind that choosing the right logo has a big impact on your site’s branding success.

Once you have accomplished all three steps mentioned above, then your ecommerce site is ready for launching.

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Making A Successful Ecommerce Website (Part 1)

Making a successful ecommerce website (Part 1)

Ecommerce: The Basics And Everything You Need To Know

In today’s generation of smartphones and millennials, shopping, purchasing different products, and even paying bills are made easier and time savvy by the continuous convenience brought by the Internet. This type of trading is widely known as “ecommerce,” which was first introduced 40 years ago and continues to grow as we embrace new technology and innovations.

What is ecommerce?

E-commerce, which is short for electronic commerce, is the facilitation of trading services or products through the use of computer nexus, like the Internet and many other social networks found online. In simpler terms, e-commerce is the art of buying and selling products through the use of electronic devices such as computers, smartphones, tablets, and the like.

How does ecommerce work?

E-commerce is technically a type of trading that exists online. Therefore, it operates digitally. That said, ecommerce works differently compared to the physical commerce and contains unique marketing elements.

Below is how ecommerce works:

There should be a product or service that needs to be sold

 Like any other businesses, there has to be something that needs to be sold – may it be a product or a service. That is just the heart of commerce and trading; there has to be an equal exchange of value.

A mechanism to take orders exists

Ecommerce is a website powered by a software for it to work. So after a customer browsed the site and decided to make a purchase, there must be a mechanism that will process their orders. This mechanism software is known as the “shopping cart.” This software performs the following tasks for the ecommerce website to work:

  • calculation of taxes and other levies
  • obtaining the billing and delivery address of the customer
  • processing of invoice, order, and tracking numbers
  • processing of coupon and discount codes, if applicable
  • diverting the customer into the payment gateway

A payment mechanism is present

After an order was placed through a website, a payment for the purchase must be made. Many ecommerce sites accept credit for purchases, but in most cases, ecommerce transactions involve carrying out money.This part of ecommerce is operated by a software called “payment gateway.” This software works by:

  • presenting different payment methods for the customer
  • accepting of identification and payment details, such as credit card numbers and the like
  • customer authentication through passwords and CVV codes

Once all the above marketing elements are met, the products purchased will be delivered to the customer in excellent condition within the agreed period of time.

Monetizing your ecommerce website

Making profit out of your ecommerce website doesn’t have to come solely from the products sold on your website. You can find another way of monetizing your ecommerce website through advertisements. These advertisements will pay you depending on the volume traffic coming from your site.

The pros and cons of ecommerce

Just like any other businesses, ecommerce comes with pros and cons. Some factors may be advantageous for consumers, but not for ecommerce businesses, and vice versa. Below is a list of pros and cons of setting up an ecommerce website:

For the consumers:


  • No more waiting in long queues to purchase and pay for an item
  • Can be easily accessed anywhere
  • Deals and coupons are commonly available
  • Wider array of choices
  • The store doesn’t close and orders can be placed anytime
  • Communication is made easier


  • Inability to test and try on the products before purchase
  • Constant need for an internet connection
  • Constant need for an internet accessible device, such as computers and smartphones
  • Risk of identity and credit card fraud
  • Risk of scams
  • Possible shipment delays

For the businesses:


  • Does not require a physical store
  • Lesser overhead expenses
  • Site can be accessed by anyone, anywhere in the world
  • Shelf space has no limits
  • Electronic payments cuts the need to handle currency notes
  • Competitors can be easily tracked and comparing prices is easier
  • Fewer employees are needed


  • High reliance on the website
  • Expertise needed to maintain ecommerce website
  • Expenses that come with website maintenance
  • Setting up reverse logistic functions
  • Lack of personal contact with the customers
  • Online fraud

What is an ecommerce platform?

An ecommerce platform is a series of technologies that allow an online merchant to build up a virtual storefront where he can list and sell his products and services.

Top major ecommerce platforms

There is a number of ecommerce platforms available out in the ecommerce market that you can choose from to host your website. These platforms offer some of the most amazing and complex features to further amp up your ecommerce website. Below are among the most popular major ecommerce platforms of 2016:


A Canadian-headquartered ecommerce company, Shopify has been developing both softwares for online stores and retail POS (point-of-sale) systems. First launched in 2006, Shopify has been among the top biggest and most popular ecommerce platform. Ten years later and the platform still continues to evolve and innovate along with the persistent expanding demands and expectations in the field of ecommerce.

Shopify features an easy setup, secured payment gateways and a loading speed that is fairly quick. Additionally, this ecommerce platform provides with hundreds of different templates you can choose from to give your online store the personal touch that represents your brand. On top of that, Shopify enables customized title tags, canonical tags, meta descriptions, and automatically generates XML sitemaps for your online store, making it SEO friendly.

For the pricing, they have a variety of plans that range from as low as $9 up to $179 a month, depending on the features that you want to have in your online store.


BigCommerce is a company that develops ecommerce platforms that is currently headquartered in Austin, Texas. First founded in 2009, BigCommerce is also among the biggest and most popular ecommerce platform. BigCommerce is pretty much similar to Shopify, except that it comes with more built-in features.

BigCommerce allows its users to add as many products as they want, and gives them access to a fully functional website plus unlimited bandwidth and storage. Essential ecommerce features like reviews and ratings, gift cards, and other marketing tools are also built-in along with this ecommerce platform.

Another reason that landed BigCommerce among the most popular ecommerce platforms is the simplicity and easy set up that this software provides. This makes it very convenient and easy to use for people who has no knowledge or expertise in web designing skills. And for those who are HTML and CSS-inclined, they have the advantage to elevate and personalize their sites to give their stores their own personal and unique touches.

For the pricing, BigCommerce offers their service from $30 to $80 a month, or more. Their plans are a little more costly compared to Shopify and the rest, but they claim to offer more features compared to their competitors.


An open ecommerce platform, Magento is a software developed by Varien Inc., which is headquartered in Culver City in California. This ecommerce platform written in PHP was first released in 2008.

Predominantly, Magento best works for large-scale retailers and building up top-notch ecommerce sites. This platform offers a high level of security, and full customization and scalarization. Magento also offers a number of features that other platforms don’t provide like multi-currency and multilanguage support.

Magento stays above their game by featuring very important criterions like search engine optimization (SEO), mobile friendliness, instinctive navigation, and a very user-friendly admin area. There’s also a surprising twist when it comes to their pricing. The community plan is obtainable, free of charge, while the enterprise plan is tiered based on the client’s current ecommerce business.

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//Added by Nadav On Oct 4, 2019