Pay Per Click (PPC)

Pay Per Click(PPC)

Pay Per Click (PPC)

Pay per click advertising is an online marketing method that involves an advertiser putting up a text, graphic or multimedia ad on another website (most commonly a search engine) and paying for every time somebody clicks on the ad and is redirected to their website. The advertiser pays for every visitor they receive as a result of people clicking on their ads, whether or not that visit resulted in a sale. In most pay per click programs, the advertiser puts up a small text ad that will appear next to search engine results for specified keywords. However, it is possible for an advertiser to have their ads displayed on other sites, such as social networking websites. The advertiser can also use other ad formats than just plain text, such as text and a small image, graphic ads, and even multimedia ads that include video, animations or a Flash-based mini game.

 

PPC is different from organic search engine optimization (SEO) in many ways. When you run a pay per click campaign on a search engine like Google, you will have to pay for every click you receive. You can select the maximum amount you are willing to pay for each click for your chosen keywords during the PPC bidding process. The higher you bid, the higher your chances are that your ad will appear at the top of sponsored search results. With organic SEO, you do not need to pay for the traffic, no matter how many visitors you receive. While some optimization is necessary if you want to run a successful PPC campaign, the amount of on-page optimization, such as minding the amount of keywords appearing in your content will be a bit less than with SEO. Furthermore, off-page factors, like the amount of backlinks going to your site, will have little impact on a PPC campaign’s success. There is thus no need to embark on a lengthy link building campaign before you can get some results from using PPC advertising on search engines such as Google and Bing. Using PPC online has several distinct advantages.

 

The most important one is the possibility to get traffic flowing to your website in just a few minutes. You can start, stop and modify campaigns instantly as well. By adjusting the PPC bid amount, which is the maximum price you are willing to pay for a click, you can have your site appear at the top of sponsored search results for your desired keywords. This allows you to get a decent amount of traffic to your site, even if it is brand new and you haven’t done any SEO on it yet. By doing PPC keyword research and learning more about how PPC works, you can optimize your campaigns so that they deliver a good amount of traffic to your site at a price that you can afford. In the world of online marketing, there are many PPC advertising services that you can use to promote your website. The most popular ones are Google AdWords and Bing PPC, as they are centered around the two most popular search engines on the Internet. Facebook also has a PPC advertising service that allows you to target social media users by location and demographics.


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Email Marketing

Email Marketing

Promoting your site online

Email marketing involves using a bulk email service to send email messages with the goal of promoting your website. While some may associate the term “bulk email” with spam, legitimate email campaigns involve sending messages only to recipients who have previously consented to receiving marketing messages from you by opting in on your website or social media page. A mailing list allows you to keep in touch with your current and potential customers by sending them messages that will encourage them to buy something from your website. Email marketing lists can be a very important part of your overall online marketing strategy, as they give you an additional way of staying in touch with your target audience. Your email messages will serve to remind the recipients that your site exists and can them something of value. There are a couple of ways to create a mailing list that you can use together with a mass email service. You can include an email capture box on your main website and on your social media pages. Show your visitors the advantages of signing up for the newsletter, such as access to special promotions and deals on a regular basis. You can also include an email opt-in on your checkout page, which will let anyone who buys something from you receive updates from your company in the future.
 
 
If you’re looking for an email marketing solution, it is better to deal with professional email marketing companies. This is mainly due to limitations imposed by the most common email providers. Gmail allows a maximum of 500 recipients for each message, Microsoft limits this to 100 different recipients per day and Yahoo limits you to sending 100 emails or recipients each hour. Growing your email list can be done by making your email capture boxes on your site more prominent and encouraging people to share your content with others, which can result in it going viral, thus getting you more email subscribers.
 
Email marketing can be used to send out newsletters, which can be easily put together with a newsletter creator. Newsletters are email messages that include informational content about your company, its products and your industry in general, in addition to strictly promotional messages. A newsletter tool allows you to design a great looking newsletter that will make your recipients actually want to read it. Using email marketing programs as part of an email marketing campaign is a relatively inexpensive online marketing method when compared to others. It is also very easy to track: you can get statistics on how many people opened your message and how manyhave clicked on one of its links. This lets you see what type of email marketing templates and message contents give you the best results.
 
 
One of the best email marketing software tools is Constant Contact, as it allows you to easily set up your campaigns and send out your messages. The creators offer a free trial so you can determine whether their tool is right for you. When it comes to managing email subscriptions, Aweber is a service used by countless webmasters and email marketers. It lets you set up autoresponders, manage your email list, as well as schedule when messages are sent and to who with great ease.

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//Added by Nadav On Oct 4, 2019