Ad Serving Network / Ad Network

Ad Serving Network / Ad Network

When a website starts to generate a significant amount of traffic, the owner will monetize that site by selling advertising directly. Along with direct advertising, a website owner should also look into joining an ad serving network to expand revenue. The process of joining and using an ad serving network is easy, and it can turn into a significant source of revenue for any website owner.

What Is An Online Ad Serving Network?

An ad serving network hosts ads through its server, and then displays those ads on designated spaces throughout your website. The website owner choose where the ads will be seen, and they are also given the ability to choose what types of ads appear for the traffic to see. The site owner is given access to very detailed analytical information that helps to decide which ads perform best on their website, and other critical details that affect how much revenue is made.

What Types Of Ads Will Be Seen On A Website?

The versatility of ad serving networks is one of the things that draws many website owners to them. Ad serving networks have the ability to display images, text ads, links, videos, banners of different sizes and orientations, short ads and long ads. It is all based on what the website owner feels their audience will read and what the network feels will be effective. The website owner in an ad serving network is called a publisher.

As a publisher, they choose the types of ads and how often they are shown to maximize revenue. The ad server provider will give all of the data needed to find success.

Who Offers Ad Placement Services?

An enterprising website owner could invest in their own ad server and buy their own software, but that would be time consuming and expensive. Since there are many reputable ad server providers available, it would also be unnecessary to set up an ad content server.

Some of the top ad placement services providers are Google, Infolinks, Revcontent, the Adsterra Network, Advertising.com, Blog Ads and Haxhax. These providers already have a large network of clients and ads that will be used to place advertisements on any website. This takes all of the hard work off of the website owner’s shoulders and allows them to focus on making money.

The Registration Process

Many ad server providers have criteria a website must meet before it can be added to the network. The most common criteria is a minimum number of web hits each week or month, and the network can determine the number of hits a website gets from common tools available online. The registration process is usually simple and starts with filling out a short online form. The ad server network will then look over your website and analyze the website’s traffic data and the content the website features to see if the website qualifies to be a publisher. If the website fits the server provider’s criteria, then the site is made part of the network. Most ad serving networks do not charge publishers any fees to join or be part of their organization.

Getting Paid From An Ad Service Network

The network calculates how much money a website generates based on interactions with the advertising that is placed on the site. For example, a service may pay monthly based on the revenue generated every 45 days. That means that the revenue builds up over 45 days, and then get paid out the next monthly pay period.Most ad serving networks pay through Paypal, direct deposit or through an online money transfer service such as Payoneer or eCheck. Some providers have a minimum earnings threshold a payment must reach before it is released, while others pay each standard pay period regardless of how much money is in the account. It is a good idea for each website owner to investigate the specifics of an ad serving network before signing up to make sure that the network offers the pay options the website owner is looking for.

How Is Revenue Calculated?

There are several ways that ad serving networks calculate how customers interact with the advertising on a particular website. The most common methods are Cost Per Click (CPC) and Cost Per Thousand (CPM).

The CPC methods means that the publisher will get paid each time an advertiser’s ad gets clicked. This method for getting paid is effective if an advertiser is running a short-term campaign, or if the advertiser is trying to get feedback through a direct response marketing plan.

The CPM method pays the publisher for every 1,000 impressions of an ad that is shown on the publisher’s website. With the CPM method, the publisher gets money every time they display an ad. This means that the published does not have to wait for an ad to be clicked to get paid.

These two payment methods are extremely versatile and allow a publisher to set pricing any way they see fit. A publisher can create a large matrix of pricing options based on ad size, and the publisher can also offer special pricing for promoting items such as newsletters and featured products.

Ad Serving Networks Versus Affiliation Advertising

One type of online marketing that gets compared to ad serving networks is affiliation advertising. While both marketing methods use similar forms of pay per click advertising, affiliation advertising is often more difficult for website owners to predict. With ad serving networks, the website owner can choose which companies to work with and make changes based on the performance of their advertising. With affiliate advertising, the host company can make changes that may not work for the affiliate, but the affiliate has little recourse. The control offered to the publisher in an ad serving network can help make it easier for the publisher to make money, while the affiliate could wind up with programs that bring in no revenue at all.

A website owner that wants to generate more revenue with their growing web traffic will want to look into joining an ad serving network. The versatility of an ad serving network coupled with the control a publisher has over what kind of ads are seen on their website makes ad serving networks excellent ways to make money.


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