General Website Design Guidelines

There are several considerations which you must keep in mind when designing your website. You can find some general ones, such as having a site that is easy to navigate, that loads fast and that can display properly in all of the common web browsers and devices. Then, there are some others which are specific to the type of site you are building.

E-Commerce Site

An e-commerce site should be designed in a way that easily presents information about each of your products to your audience. As your customers would like to have a more detailed look at the items that you’re selling, it is always a good idea to put in medium-sized pictures and give your visitors the chance to zoom in to get a detailed look.


With a blog, it is better to have one main column that presents the main content, plus a sidebar to the right that can contain various types of navigation elements, such as links to other articles, your blog archives by date, as well as links to your main business website. It is OK to have some ads on a blog, as long as they don’t interfere with the user’s navigation. They can be placed either in the left or right sidebars, or could be found mixed with your main content. For example, you could have one ad banner or row of text ads after every few posts on a page.

Small Business Site

One of the main considerations for a small business site is the colors. You should choose a color scheme that will blend in well with your corporate image and logos. Most commonly, white is used, however you may use combinations of grays, blues and even black depending on the type of business you are running.

Informative Site

As the main purpose of your site would be to provide useful information to the visitor, you should use various types of content to make this happen. For example, you can add infographics, as well as multimedia elements like videos to provide additional information or quickly summarize the text provided on the page.

Review Site

The basic design you use on your review site will depend on whether you post the reviews yourself, in which a format similar to a blog could work, or you allow users to leave reviews for different businesses. In the latter case, you would need to set up an option for users to browse or search for company names and display the reviews in the middle of the page with a comment option at the bottom for the user to add their own review.

There are many tools available to those who are designing a website. You can use one of the ready-made CMS templates for WordPress or Joomla if you want a simple way to create a website. These allow some customization, such as rearranging page elements and adding logos or changing the background colors. You can also use Photoshop to create your own artwork that will be used on your website.

You can hire a designer who will create the graphical files that can be used on your website, such as backgrounds, logos, navigation buttons, etc. These can then be incorporated into HTML templates or used to create your own CMS themes. However, creating a customised theme for a CMS like WordPress would require a lot of effort on the part of the developer, as he would need to code numerous elements of the theme manually. It is possible, on the other hand, to insert certain custom design elements like logos and background images into existing themes, many of which are available free.

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//Added by Nadav On Oct 4, 2019